Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events

Last week I presented at the Brandwatch and Spredfast Euro’s event in London, where I was talking all things second screening.  So, I’m not a football fan myself, but I do find the emotional cognition around connecting online during live events interesting.  In my world of social data analysis, the data around second screening and live events is a great way to show that while we humans are totally bonkers and make irrational decisions, we’re also totally predictable.  It’s this predictability that can help sponsors and brand to engage, in real-time with event audiences… And here’s the science behind it.

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