InfographicsResearchSocial Analysis
25th February 2016

How to Approach Social Intelligence in 8 Fool Proof Steps

I've been posting a lot recently about generating actionable intelligence from social media conversations (see here and here for a flavour).  The question that people keep asking me is how to approach social…
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Analysing and Interpreting DataTools
18th February 2016

3 Tools that will Supercharge Emotion in Your Content Immediately

Back in January I wrote a blog about why yelling on social media doesn’t work, in this blog I discussed the merits of using emotion in written copy to win…
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Audience CharacteristicsContent
11th February 2016

Three Ways to Generate Better Marketing Intelligence Now

Last week my good friend Nikos Dimitriadis posted an article about marketing research becoming obsolete.  This article really struck a cord with me (it was change and insight based so…
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Audience CharacteristicsContent
21st January 2016

Stop Yelling and Start Helping: 3 Reasons Why Yelling on Digital Doesn’t Work

You’ve probably heard of the psychological trick to ask someone for a small favour to get them on your side – cognitive dissonance makes them think that they like you…
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ContentDecisionsMotivations
14th January 2016

4 Pro Behavioural Tips for Better Customer Engagement

Running successful customer engagement initiatives in the digital age is a lot of work, can be a little overwhelming and it demands a lot of attention.  However, as I’m sure…
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InfographicsResearch
8th January 2016

[Infographic] Everyone’s Talking New Year’s Resolutions

You all know I believe that analysing social media conversations is an excellent market research and business intelligence tool.  I’ve committed this year (my New Year’s resolution, if you will)…
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