How to Approach Social Intelligence in 8 Fool Proof Steps
I've been posting a lot recently about generating actionable intelligence from social media conversations (see here and here for a flavour). The question that people keep asking me is how to approach social…
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So you don’t need to make hunches, I analyse data to find out how your customers make decisions. Forget everything you thought you knew about social media listening. Interpretation is what makes data useful and I’m going to show you how.