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8th July 2016

Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events

Last week I presented at the Brandwatch and Spredfast Euro's event in London, where I was talking all things second screening.  So, I'm not a football fan myself, but I…
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17th June 2016

When Social Analytics Aren’t Enough: Part 1

One of the things I can dread the most about my work is the multi-agency meeting.  I usually sit in these meetings as an unbiased third party to ensure for…
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19th May 2016

The Truth About Social Media Lead Generation

So you want to ramp up your lead generation efforts on social media? You may already be focusing on lead generation activities and you may even be finding some success.…
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15th April 2016

Are Social Media Analytics Slowly Killing the Insights Industry?

You probably know by now that I advocate for using social media as a research tool.  When social media research is prepared, analysed and interpreted properly you can generate amazing…
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28th March 2016

The Uncomfortable Truths About Analysing Social Data

Do you feel like you are getting all the value you could from your social or other digital data? If you’re reading this, then I’d be willing to guess NO…
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3rd March 2016

3 Reasons Why You Should Stop Measuring Social Media Buzz

The social media buzz chart (like the one below, we’ve probably all seen them before).  This chart provides a snapshot of the volume of buzz for a particular brand, topic,…
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25th February 2016

How to Approach Social Intelligence in 8 Fool Proof Steps

I've been posting a lot recently about generating actionable intelligence from social media conversations (see here and here for a flavour).  The question that people keep asking me is how to approach social…
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18th February 2016

3 Tools that will Supercharge Emotion in Your Content Immediately

Back in January I wrote a blog about why yelling on social media doesn’t work, in this blog I discussed the merits of using emotion in written copy to win…
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11th February 2016

Three Ways to Generate Better Marketing Intelligence Now

Last week my good friend Nikos Dimitriadis posted an article about marketing research becoming obsolete.  This article really struck a cord with me (it was change and insight based so…
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28th January 2016

Think You’re Insight Driven? How to Get More Insight From Your Social Data

Yesterday I was scrolling through LinkedIn and noticed a comment about data versus insight that was getting some attention – ‘99.999% of what we call an insight in advertising is…
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