InfographicsResearchSocial Analysis
13th July 2017

[Infographic] Winter is Here We GoT Data: Analysis of 1 Million Game of Thrones Reddit Posts

Were you left reeling in pain with the extended release date of Game of Thrones season 7? Thankfully, that wait is almost over, and it seems most of the world…
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InfographicsResearchSocial Analysis
18th August 2016

Using Customer Voice to Optimise Social Media Engagement: The Case of the Scottish Whisky Industry

I have a friend who uses Instagram to raise awareness of his brand.  He is a big fan of Instagram and loves nothing more than getting a few hundred likes.…
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Social Analysis
15th April 2016

Are Social Media Analytics Slowly Killing the Insights Industry?

You probably know by now that I advocate for using social media as a research tool.  When social media research is prepared, analysed and interpreted properly you can generate amazing…
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InfographicsResearchSocial Analysis
25th February 2016

How to Approach Social Intelligence in 8 Fool Proof Steps

I've been posting a lot recently about generating actionable intelligence from social media conversations (see here and here for a flavour).  The question that people keep asking me is how to approach social…
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