18th August 2016

Using Customer Voice to Optimise Social Media Engagement: The Case of the Scottish Whisky Industry

I have a friend who uses Instagram to raise awareness of his brand.  He is a big fan of Instagram and loves nothing more than getting a few hundred likes.…
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8th January 2016

[Infographic] Everyone’s Talking New Year’s Resolutions

You all know I believe that analysing social media conversations is an excellent market research and business intelligence tool.  I’ve committed this year (my New Year’s resolution, if you will)…
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