ContentCustomer ExperienceMotivations
8th July 2016

Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events

Last week I presented at the Brandwatch and Spredfast Euro's event in London, where I was talking all things second screening.  So, I'm not a football fan myself, but I…
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AssociationsCampaignsContent
17th June 2016

When Social Analytics Aren’t Enough: Part 1

One of the things I can dread the most about my work is the multi-agency meeting.  I usually sit in these meetings as an unbiased third party to ensure for…
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Audience CharacteristicsContent
11th February 2016

Three Ways to Generate Better Marketing Intelligence Now

Last week my good friend Nikos Dimitriadis posted an article about marketing research becoming obsolete.  This article really struck a cord with me (it was change and insight based so…
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Audience CharacteristicsContent
21st January 2016

Stop Yelling and Start Helping: 3 Reasons Why Yelling on Digital Doesn’t Work

You’ve probably heard of the psychological trick to ask someone for a small favour to get them on your side – cognitive dissonance makes them think that they like you…
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ContentDecisionsMotivations
14th January 2016

4 Pro Behavioural Tips for Better Customer Engagement

Running successful customer engagement initiatives in the digital age is a lot of work, can be a little overwhelming and it demands a lot of attention.  However, as I’m sure…
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