Customer Insight TransformationLessons
3rd March 2016

3 Reasons Why You Should Stop Measuring Social Media Buzz

The social media buzz chart (like the one below, we’ve probably all seen them before).  This chart provides a snapshot of the volume of buzz for a particular brand, topic,…
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Content TransformationLessons
18th February 2016

3 Tools that will Supercharge Emotion in Your Content Immediately

Back in January I wrote a blog about why yelling on social media doesn’t work, in this blog I discussed the merits of using emotion in written copy to win…
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Data TransformationLessons
28th January 2016

Think You’re Insight Driven? How to Get More Insight From Your Social Data

Yesterday I was scrolling through LinkedIn and noticed a comment about data versus insight that was getting some attention – ‘99.999% of what we call an insight in advertising is…
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Content TransformationLessons
21st January 2016

Stop Yelling and Start Helping: 3 Reasons Why Yelling on Digital Doesn’t Work

You’ve probably heard of the psychological trick to ask someone for a small favour to get them on your side – cognitive dissonance makes them think that they like you…
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Content TransformationLessons
14th January 2016

4 Pro Behavioural Tips for Better Customer Engagement

Running successful customer engagement initiatives in the digital age is a lot of work, can be a little overwhelming and it demands a lot of attention.  However, as I’m sure…
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