Infographics
13th July 2017

[Infographic] Winter is Here We GoT Data: Analysis of 1 Million Game of Thrones Reddit Posts

Were you left reeling in pain with the extended release date of Game of Thrones season 7? Thankfully, that wait is almost over, and it seems most of the world…
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Research
18th August 2016

Using Customer Voice to Optimise Social Media Engagement: The Case of the Scottish Whisky Industry

I have a friend who uses Instagram to raise awareness of his brand.  He is a big fan of Instagram and loves nothing more than getting a few hundred likes.…
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Uncategorised
8th July 2016

Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events

Last week I presented at the Brandwatch and Spredfast Euro's event in London, where I was talking all things second screening.  So, I'm not a football fan myself, but I…
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Uncategorised
17th June 2016

When Social Analytics Aren’t Enough: Part 1

One of the things I can dread the most about my work is the multi-agency meeting.  I usually sit in these meetings as an unbiased third party to ensure for…
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Uncategorised
19th May 2016

The Truth About Social Media Lead Generation

So you want to ramp up your lead generation efforts on social media? You may already be focusing on lead generation activities and you may even be finding some success.…
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Uncategorised
15th April 2016

Are Social Media Analytics Slowly Killing the Insights Industry?

You probably know by now that I advocate for using social media as a research tool.  When social media research is prepared, analysed and interpreted properly you can generate amazing…
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Uncategorised
28th March 2016

The Uncomfortable Truths About Analysing Social Data

Do you feel like you are getting all the value you could from your social or other digital data? If you’re reading this, then I’d be willing to guess NO…
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Uncategorised
18th February 2016

3 Tools that will Supercharge Emotion in Your Content Immediately

Back in January I wrote a blog about why yelling on social media doesn’t work, in this blog I discussed the merits of using emotion in written copy to win…
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Uncategorised
11th February 2016

Three Ways to Generate Better Marketing Intelligence Now

Last week my good friend Nikos Dimitriadis posted an article about marketing research becoming obsolete.  This article really struck a cord with me (it was change and insight based so…
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