InfographicsResearchSocial Analysis
13th July 2017

[Infographic] Winter is Here We GoT Data: Analysis of 1 Million Game of Thrones Reddit Posts

Were you left reeling in pain with the extended release date of Game of Thrones season 7? Thankfully, that wait is almost over, and it seems most of the world…
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InfographicsResearchSocial Analysis
18th August 2016

Using Customer Voice to Optimise Social Media Engagement: The Case of the Scottish Whisky Industry

I have a friend who uses Instagram to raise awareness of his brand.  He is a big fan of Instagram and loves nothing more than getting a few hundred likes.…
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ContentCustomer ExperienceMotivations
8th July 2016

Jumping in on the Conversation: Predicting Optimum Moments for Brand Engagement During Live Events

Last week I presented at the Brandwatch and Spredfast Euro's event in London, where I was talking all things second screening.  So, I'm not a football fan myself, but I…
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AssociationsCampaignsContent
17th June 2016

When Social Analytics Aren’t Enough: Part 1

One of the things I can dread the most about my work is the multi-agency meeting.  I usually sit in these meetings as an unbiased third party to ensure for…
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Social Analysis
15th April 2016

Are Social Media Analytics Slowly Killing the Insights Industry?

You probably know by now that I advocate for using social media as a research tool.  When social media research is prepared, analysed and interpreted properly you can generate amazing…
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