I help ambitious companies use DIGITAL DATA to find opportunities for GROWTH
My name is Dr Jillian Ney, I’m the UK’s first Dr of Social Media but more importantly I’m a Digital Behavioural Scientist for you – ambitious business who want to find golden nuggets of customer insight that can create inspired human connection.
I’M ALL ABOUT HELPING YOU MAKE MORE AUTHENTIC INSPIRED HUMAN CONNECTIONS BY UNDERSTANDING WHAT’S DRIVING CUSTOMER BEHAVIOUR WITH DIGITAL DATA.
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Right now, you’re stuggline because there is too much data, you don’t know what’s relevant or where to focus your attention; you’re stuck with pre-programmed metrics but they don’t relate to your business objectives and you want to set proper KPI’s.
You want to understand your customers better, you want to demonstrate campaign impact, and increase customer engagement but there is so much noise out there and no defined way to get this rich insight.
I UNDERSTAND THIS STRUGGLE.
I know analysis of social data can be overwhelming because it’s so big and noisy, there are too many tools, and that you’ve come up with insight that’s well, underwhelming.
I ALSO KNOW THE POWER OF CHANGING YOUR APPROACH AND FOCUSING ON UNDERSTANDING BEHAVIOUR, NOT NUMBERS.
I’ve spent my entire career analysing social media, the behaviours that make it tick and the content that we all consume. I’ve created proprietary frameworks and approaches to get to the golden nuggets of customer insight that can help you understand your customers.
I’ve done this because I’m curious, I love behaviour and want to understand the biggest behavioural shift of the digital era – and I do.
Are you ready to win more audience attention, understand your customer behaviour and what content performs best to create even more inspired human connections? Great, let’s make it happen!
PEOPLE SCIENCE FOR YOUR DIGITAL DATA IS YOUR OPPORTUNITY TO BECOME MORE CONNECTED TO YOUR AUDIENCE, YOUR CUSTOMERS AND THE DIGITAL WORLD. IT’S YOUR CHANCE TO EXPLAIN CUSTOMER BEHAVIOUR, BRAND HEALTH, AND BUILD NEW CAMPAIGNS, BUSINESS MODELS AND EXPERIENCES THAT ARE CUSTOMER DRIVEN.
Anyone can make connections online, anyone can post content online, anyone can measure likes and clicks but who can tell you want all of this means?
Do you know why one piece of content gets more engagement than another? Do you really know who your online audience is and what about your micro audiences? Do you know what success should look like or what your audience wants to hear?
These are questions that everyone is trying to answer.
The people who can answer these questions are the ones winning attention, awards, and winning customer hearts (and wallets).
There is one secret that many businesses forget when trying to win attention online – that engagement is about the customer, not the brand.
It’s the same when we are analysing digital data to find the golden nuggets of customer insight that can explain and create inspired human connections.
WILL YOU EXPERIMENT WITH ME?
Do you know why this post about dog micro-chipping received over 4573% more engagement than other posts on a Housing Association Facebook page? Should they continue to engage about dog micro-chipping?
Tell me, do you know why the engagement rate skyrocketed? Should they continue to engage?
Using people science for your digital data you can answer these difficult questions, and you can find golden nuggets of customer insight that help you to continue to create inspired human connections (even if you got there by accident the first time).
Let’s turn digital data analysis on its head with people science for your digital data.
Last week I presented at the Brandwatch and Spredfast Euro’s event in London, where I was talking all things second screening. So, I’m not a football fan myself, but I do find the emotional cognition around connecting online during live events interesting. In my world of social data analysis, the data around second screening and live events is a great way to show that while we humans are totally bonkers and make irrational decisions, we’re also totally predictable. It’s this predictability that can help sponsors and brand to engage, in real-time with event audiences… And here’s the science behind it.
One of the things I can dread the most about my work is the multi-agency meeting. I usually sit in these meetings as an unbiased third party to ensure for consistent measurement across all campaign elements – you see, the campaign work is not mine, and I have no emotional connection to it.
I’m the UK’s first Dr of Social Media and a Digital Behaviour Scientist… Really, I do have a Ph.D. in Social Media and Consumer Behaviour.
What that means is that I got to spend a long time finding out how social media works (not just play on Facebook all day), and I now help businesses to find out what drives their customers’ behaviours with digital data.
We humans are more than a bit irrational which means that analysing social media can’t be done properly with a series of numbers and vanity metrics… You’re just not going to get the insight that you’re looking for! I’ve learned to approach the data differently, through analysing behaviour and I’d love to teach you how too.